Creating your own business seems to be far fetched for many when they are studying for a degree. But if you look at some of the successful computer-related businesses, they were actually started by their founders while attending university. To name a few you have Facebook and Dell as great examples. Mark Zuckenberg and his roommates launched Facebook which they limit to just Harvard students. They eventually expanded it to other universities and from there the rest is history. Facebook now boasts of 750 million members worldwide.
While Michael Dell was still a student at the University of Texas at Austin, he created PCs Limited in 1984. His business model was to sell PCs directly to customers and thus he was able to cut out the middle man and offer his product at a much more affordable price. And now his business is selling computers worldwide.
By now you may have guessed what’s the best investment while studying for a degree and that’s starting an online business. And you do not have to be a Michael Dell in order to do it. Lots of entrepreneurs created their online business just by providing an info-service. With info-services, all you need to invest in is a domain name, web hosting and time to produce those articles to post on your website. The barriers to setting up an online business has gone down as never before. You can set up your own website without even hiring a programmer nowadays. WordPress is one CMS (Content Management System) that is given for free. It’s also easy to install with most web hosting provider. All you have to do is click a button and fill in a few fields and in less than five minutes, you have a WordPress website up and running. If you need further help you can go to this website tutorial. The beauty about pursuing this is that you are also building your skill set. If you are studying a degree that’s not related to computers then engaging in this experience actually builds up you online skills. And remember – you do not have to know programming in order to set up your own website nowadays.
There are a number of options by which you can start your own online business. You can be a middle-person to other businesses and people wanting their services. In order to do this, you need to position your website to the top pages of the search engines. And when you are getting the traffic then it is even easier to make th referals. So in esence you provide a directory service for individuals / businesses looking for a particular type of service online. Or if you do not like the idea of being the middle-person but want to provide the service yourself then that’s definintely a better alternative because now you are getting all the profits. An example is that of being a party organizer (buck and hens night) which requires you to have good accounting and project management skills.
The best online business model is where you do not have to maintain an inventory and ship products because this can be more tedious and costly. And that’s why an info-service is the best business model online for starters. But if you have a good talent in producing something and you think there is a demand for it then by all means, you can set up a website that sells your product. And there are a number of examples of individuals who have done this and it worked for them.
If you do decide to pursue an online business, then research would be the key in order for you to succeed. And all your research can be done online. The first thing you need to consider is that if there is a demand for your service or product. You can find this out by going to Google’s keyword tool and type in the keyword that defines your idea. If you have a good search volume then that means people are searching for the idea or product that you have in mind. Next thing to know is how many competition are there. Remember, a good business is about demand and supply. If you have a lot demand out there but only a few suppliers then the chance of succeeding becomes even greater. you can do a Google search to find out how many online businesses are already engaged with your idea. So if there are not much suppliers around then it is time to develop your product or service and establishing an online presence. But it doesn’t stop there. Getting to the top pages of search engines will be the next task and this means learning SEO (Search Engine Optimization). Again, you do not need to have a lot technical know how in order to do this. WordPress has made it easy for anyone to do SEO because there are plugins available that you can install and then fill in the fields. This is called on-site or on-page SEO because you are working on the website itself. Then you have off-site or off-page SEO which involves creating links from other websites to your websites.
Now once you have the traffic, then it is a matter of convincing your visitors on why they should go for your product or service. This is where the real test of your research comes in. Be sure to get some feedback on how to improve your product or service as this will provide valuable insights into what needs to be improved. Another important factor that you need to consider is the legal ramifications of your product or service when you make it commercially available. Be sure to get some good legal advice as this will help you provide better services to your clients or customers.
Creating your own online business while in college is definitely one of the best investments you can make – aside from completing that college degree. It is low cost, you learn a lot of skills a long the way and you have all the time to make it successful.